Bengaluru: Large and Medium Industries minister MB Patil said on Tuesday that his department would take steps to expand the reach of Mysore Sandal soaps.
As a first step of the initiative suggestions from industry experts have been invited and they can share their ideas/suggestions/opinions by writing to [email protected].
The minister has stated that the department has decided to expand the market for the brand both across the nation and globally.
“When compared to certain other private soap brands, the reach of the Mysore Sandal product made by the state-owned industry KSDL lies far behind. Even the export revenue is very low and accounts for a meagre 3% of the total revenue, he has explained.
The brand is confined to just South India and is not a market leader even in the home state, he has opined.
Taking to Twitter Minister has stated that the department wants to make the Mysore Sandal a true jewel as envisioned by Sri Nalwadi Krishnaraja Wadiyar who set up the government soap factory in Bengaluru.
